Theoretical and practical training
Marketing and social media
By completing this course, you will be able to improve your professional qualification, through the acquisition of knowledge and skills that will help facilitate your access to the labor market, at the same time as allowing you to reinforce your personal development. With this purpose, this training action has been designed in such a way that you can acquire the knowledge and skills necessary to develop the characteristics of the 2.0 environment, the new online communication and the impact of social networks and all the possibilities they offer us to project the image/brand through the social web.
DURATION:
Theory + practices:
– Business practice.
– The number of hours of the internship is determined in the personal interview between the student and the center.
GOALS:
➢ Differentiate the characteristics of the 2.0 environment, the new online communication and the impact of social networks.
➢ Develop all the possibilities offered to us to project the image/brand through the social web.
➢ Manage the image of your company on the internet through social networks.
➢ Adapt the contents for the Internet, based on the needs of the users.
➢ Establish communication objectives on social networks.
➢ Develop a communication plan and its implementation.
Course syllabus
UD1. THE PROTOCOL IN THE COMPANY
1.1. Protocol concept.
1.2. Protocol types.
1.3. Protocol in the company.
UD2. PUBLIC RELATIONS AND MARKETING
2.1. Introduction.
2.2. Advertising and the Web.
23. The one-way marketing of interruption.
2.4. Old marketing rules.
2.5. Public relations and the press.
2.6. Old rules of public relations.
2.7. New norms of marketing and public relations.
UD3. THE FIGURE OF THE COMMUNITY MANAGER
3.1. What is a Community Manager and what is he or she in charge of?
3.2. Skills, aptitudes and attitudes of a Community Manager
3.3. Roles and responsibilities of a Community Manager
3.4. The objectives of a Community Manager
3.5. Types of Community Manager
UD4. SOCIAL NETWORKS AND WEB 2.0 (I)
4.1. Social media.
4.2. Social networks.
UD5. SOCIAL NETWORKS AND WEB 2.0 (II)
5.1. Blogs
5.2. Microblogging
5.3. Wikis
5.4. Podcast
5.5. Video platforms
5.6. Photography platforms
UD6. LEARN TO DESIGN WITH CANVA
6.1. The quick guide to Canva
6.2. The Complete Guide to Canva